Welcome, I’m Sarah.
A graphic designer based in Newcastle, NSW.
Growing up, I didn’t always know I wanted to be a graphic designer – but looking back, the signs were there. As a kid, I loved drawing and creating; In Year 2, my best friend paid me 10 cents to draw her a horse. – and so it began! I also enjoyed laying out my school projects, and when it was time to cover my exercise books and folders, I was in heaven.
Fast forward to today – not much has changed. I still get paid to do something I love, and my obsession with typography is still going strong. But now, I get to work with amazing clients to bring their vision to life – I believe collaboration is at the heart of any good working relationship.
The Power of Brand Storytelling
Your brand story is worth telling. I know firsthand the impact a well-crafted brand can have. When your visual identity truly reflects your values, it builds trust and connection with your audience. But looks alone aren’t enough. To really make your brand shine, you need a strategic and cohesive visual identity that’s consistent across all touchpoints. This is where intention meets creativity. As a designer, I’m passionate about bringing ideas to life and combining different elements to tell a story that resonates.
Weaving together experience and creativity
With over 20 years of experience my ‘formal’ design journey began with a degree in Graphic Design from the University of Newcastle in 2000, followed by a Certificate III in Fashion Design in 2002. Since then, I’ve collaborated with talented creatives from diverse industries, weaving their stories into my own. This rich tapestry of experiences informs my approach to design.
If you’re looking for a designer who can help you distill your brand’s essence into a visual identity that truly represents you, I’d love to explore how we can work together.